ASICS London 10K Loyalty Scheme Is Now Open!

At Virgin Sport, we believe in rewarding our most hard-working and dedicated runners. So, by way of a thank you we’ve launched the ASICS London 10K loyalty scheme for the 2020 edition of the race. Here’s to the ones who join us at the start line year after year!


  • If you’ve taken part in 1-2 British 10K or ASICS London 10K races, you’ll receive 10% off your 2020 Early Bird race entry
  • If you’ve taken part in 3 or more British 10K or ASICS London 10K races, you’ll receive 20% off your 2020 Early Bird race entry

Early Bird entries are £45 and will go on sale in November 2019, at which point applicants will be notified if they have been successful. Successful applicants will be sent a unique code to redeem their entry.

Remember to be eligible you must submit your application before the deadline at 4PM on 31st October 2019.


It’s easy! Simply email us at with one of the following for each year that you have participated:

  • An official participant race photo which clearly indicates which year you ran the British 10K or ASICS London 10K.
  • A personal photo with you wearing a race bib, medal or finisher shirt on race day during the year that you ran the British or ASICS London 10K. You may also submit a photo of you at the race village which clearly shows that you were there on the day. Social media posts dated from that year may also be counted. Photos of race bibs, medals and shirts without the runner in shot will not be accepted.
  • A bank statement or receipt showing debit for your race entry, and the participant’s name and address (personal information may be blanked out, e.g. financial information).


Please remember that tickets are subject to availability. Applications will close at 4PM on 31st October 2019. There is a limited number of loyalty entries available for ASICS London 10K 2020. Applying to the scheme does not guarantee that you will be successful in securing a spot. Requests are dealt with on a first come first served basis. The number of available discounted race entries are limited and receipt of a discount code does not guarantee purchase of an entry. Entries may sell out before the stated deadlines.

Good luck!