THERE IS MORE THAN JUST 10 KILOMETRES TO RUN THIS SUNDAY AT THE ASICS LONDON 10K. READ ON TO FIND OUT WHAT ELSE IS HAPPENING AROUND THIS ICONIC ROUTE.
Central London will come alive on Sunday with thousands of runners taking on the ASICS London 10K. There will also be over 21 experiential activations on and off the route from Virgin Sport’s race partners.
Once runners have finished pounding the pavements of Westminster their exclusive ASICS finisher’s t-shirt will be waiting for them on the North Terrace, Trafalgar Square.
There will be a host of activities to keep race-goers and supporters alike entertained. Including comedy duo Men of All Sports, a pop-up running track and free gait analysis by ASICS ambassadors, an energy generating dance floor powered by KIND, a Zipcar chill-out and challenge area where runners can win hours of free Zipcar rides.
The bar is the place to be for a celebratory superior beer from Michelob ULTRA and sustainable water from JUST Water – who will also be encouraging you to waste less and refill your cartons or bottles at the JUST Water points provided.
At 10.45am the awards presentation will also take place the North Terrace for the super speedy and fancy dress racers.
On King Charles Island, at the top of Whitehall, DJs will be playing all the best tunes at the Michelob ULTRA Fan Hub, a freshen-up station with mist wall and free facials by FOREO using their award-winning Luna range products, and an ASICS supporter hub giving runners’ friends and family the chance to get arts & craftsy creating personalised message boards.
Down on Waterloo Place, where our helpdesk and bag drop is located, KIND, Nuun and PowerBar will be giving runners that extra dose of nutrition and energy before and after the race. Sample the latest mini bar from KIND, low sugar and vegan electrolyte drink flavours from Nuun and PowerBar’s Powergel shots will also be available for purchase after you’ve given them a try.
The ASICS London 10K will be budding with noise and excitement from bands and DJs at every kilometre, cheer zones from our brand and charity partners, and spectators lining the streets. Find out more about the course entertainment here.
Entries are no longer available for this years’ ASICS London 10K, but spectating is free! See the Fan Hub Map here for the best spectating locations.